One of the most important figures that companies can no longer do without today is the Social Media Manager. It is now necessary to study a strategic editorial plan, set clear marketing objectives, involve users to stimulate interactions. In short, the Social Media Manager is a role of fundamental importance, increasingly requested by the market and for which strong preparation is necessary, as well as continuous training, considering the fluidity and continuous evolution of this sector.
Who is the Social Media Manager?
He is a digital professional with all-round skills and is recognized with many responsibilities, including:
– Communication management of companies and public figures;
– Participation in the creation of the Corporate Communication Plan;
– Identification of the best social platforms for the brand;
– Strategic planning, organization and management of content;
– Responsible for advertising activities on social media;
– Management of the client’s budget;
– Measurement of the activities carried out through analysis work;
– Community moderation;
What does the Social Media Manager do?
It must be capable of growing a brand’s online presence, improving its reputation, level of awareness and studying the behavior of its users. Furthermore, it must retain the audience it is aimed at and encourage the so-called “engagement”, i.e. the percentage of people who have interacted with a post.
He must know social media and their mechanisms and algorithms, trends, he knows which platform to find his target on, what tone of voice to use and what message to share.
