A website can represent a pure marketing tool. Adequately describing a company and its products is among the main objectives for a web agency. However, the commercial potential of the web is in many cases the real crucial point. The web does not escape the classic rules of the market that grows and develops around the supply-demand paradigm, but today it represents a de facto market that often rewrites the classic rules linked to territoriality, the correct targeting of supply and above all drastically compresses the times of reaction.

Analyzing trends suggests targeted and useful interventions to decline the best possible offer and address it to the best possible segment. Visibility on search engines is the result of technical solutions, strategic intelligence, constant presence and constant monitoring and adaptation work. Positioning on search engines, the management of simple or complex AdWords campaigns, the use of social media for the promotion and diffusion of a brand or product are the essential basis for anyone who wants to increase user flows of a website .

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