Google is releasing new features for Analytics, developed to help businesses optimize performance across all their marketing channels.
With the new integration, customers will be able to understand the role that Organic Search plays in driving traffic and engagement on their site, compared to other marketing channels such as ads, email or social.
Google’s data-driven attribution models help you better understand how all your marketing activities collectively impact conversions, so you don’t over or undervalue any single channel.
Using machine learning with data-driven attribution which is a more durable approach and will deliver results even when it is difficult to observe conversions.
Finally, it is introducing some new modeling features to identify where conversions are coming from and assign them to the right channels, such as Search ads, emails or paid social media.
